Quantitative Services

Trend Research Inc. is your answer for data collection. Trend is a dedicated partner and supplier to our clients, providing support on projects across North America. It's been our specialty for over 15 years. We offer the full suite of related services:

• Online panel of Albertans, with excellent urban vs rural coverage
• 50 CATI stations (Voxco), predictive dialer & Internet enabled Edmonton call centre
• Hybrid Methodology, fully integrated telephone and online capture with respondent choice of how to complete the survey. This leads to higher response rates and lower terminations.
• In-depth Interviewer training on each and every project
• Programming, including complex skip patterns, integration of client databases, multilingual requirements, customizable callback schedulers, etc.
• Multilingual interviewing (English, French, Spanish, Mandarin, Cantonese)
• On-site monitoring, supervision and call recording for quality control
• Remote monitoring and pretesting
• Sample development including 50% cell inclusion
• Collapsing and coding of open-ended responses
• Cross-tabulation, data weighting